The Northern state of Penang, also known as the Pearl of the Orient is one of the most touristic locations in Malaysia with its melting pot for culture, charming colonial architecture and a complete package for leisure & relaxation. Ironically, even as the second smallest state in Malaysia, Penang has also developed its business-tourism sector over the years and is the top choice second-tier destination for the MICE industry where delegates have been shown to contribute several times in the economic growth more than leisure visitors. With world class-standard facilities, Penang further attracts both domestic and international business.

WHOLE has a rather unique profile, especially for a TRADE event. The uniqueness comes from the fact that there is no other event anywhere else in the Region or even the world with such an extensive profile. WHOLE, as its abbreviation suggests, will cover the entire spectrum of the HOSPITALITY industry creating a holistic trade event. The event will cover the major sectors under the big Hospitality umbrella including; accommodation and lodging, food and beverage, lifestyle and entertainment, travel and tourism and wellness.

The Venue

SPICE Arena & Convention Centre, Penang

108, Jalan Tun Dr Awang, Bayan Baru,
11900 Bayan Lepas, Pulau Pinang

Event Schedule

A Whole of Business Activities Await You